With all my projects - clients - and re-doing my own website I wake up every morning with a spring in my step. It is really exciting to see my business growing and at the same time to be able to launch other projects that excite me.
I have not been able to do this overnight however - One thing I would like you to understand is that "in the beginning" (here we go with genesis again!) You may not (unless you are a genius) be able to run 100 different directions or launch 20 different projects.
If you learn nothing else from reading this please remember - the number 1 thing you absolutely need to know is - build a strong foundation first! If you don't do that your business will fall like a house of cards when you change your focus to marketing or other endeavors. I cannot emphasis enough, how important it is to focus on the basic foundation of you business one step at a time...
Focus.. Focus.. Focus..
Sit down and really look at your website - and where you business is.
7 Questions to Ask Yourself Before You Move Forward
1. Do you have a workable business strategy that makes sense?
2. Do you have a website that will attract and retain the traffic that will come to it once you really start marketing your business?
3. Are you branded so when a visitor hits your front page they know exactly what you product service can do or does for them?
4. Are you set up so that visitors can sign-up for some great freebie's (information product)? This in return will give you database that you can market to again and again always remember your database is gold.
5. Are you submitting your website to search engines - knowing that your website is not up to par? OR even worse you have not placed keywords or looked at how to optimize your site so that it will place high in a search engine directory...
6. Are you worried about traffic to your site so you buy traffic or you run ad sense even when you have no way to capture crucial information from your visitors?
7. Do you float from a marketing program to marketing program without first making sure all the pieces are in place to make it successful?? IMPORTANT: Please take the next few days and really sit down and decide what your prime business goals are. Look at your website and make sure it has the components to be a marketing machine. Just take a step back - honestly review what you have done - make sure you are headed in the right direction... If not change course get your website where it essentially needs to be then again go full speed ahead to your success!!
Wednesday 5 May 2010
Tuesday 4 May 2010
A Keyword Anchored Backlink Can Move You Up in the Search Results
I spend some time each week looking through my website stats - the keyword results in particular. Most good tracking software will give you a list of keywords that visitors have typed into one of the popular search engines to get to your site. Today I want to share with you how a simple keyword anchored back link can move you up in the search results for these terms which will result in more traffic to your site. Interested? Here we go...
Start with the keyword or keyphrase whose ranking you want to improve. I like to work with a list of about 5 of them at any given time. Note where you are ranking for each of them right now and keep a record of it (either in a notebook or in a spreadsheet). If you are already getting traffic chances are pretty good that you are ranking somewhere on the first three pages in one of the big search engines.
Now it's time to build a keyword-rich backlink for each of them. A good place to start is to write an article and submit it to a strong article directory like EzineArticles.com. Make sure you use the keyphrase or keyword you want to rank for as the anchor text for the link in your author resource box.
Submit the article, wait for it to get approved and then come back a few days later and check your results. You should notice a rise in the rankings. If you're not quite where you'd like to be, write and submit another article. You can submit it to a different category in the same article directory, or choose another strong article directory.
Another option would be to write a guest blog post on a related blog. The stronger the blog, the better the backlink will be. Rinse and repeat as needed until you are getting the search engine rankings you want.
If you've created a few strong links and are not moving up as much as you like, chances are that this particular keyword is a harder to rank for and that the competition for that term is fierce. Don't give up on it, but consider modifying the term you want to rank for a bit. I like to keep the same main term, but add a modifier. Let me give you an example:
If you are trying to rank for "widget manufacturing" and can't quite get in the top three spots in Google for that term, go after "blue widget manufacturing" or "best widget manufacturing" for now. Change your title tag on that page to reflect this new term and then start building backlinks with this modified keyphrase. You should rather quickly see some SEO Traffic coming in from that modified term and over time you'll improve your rankings for the main phrase as well.
Start with the keyword or keyphrase whose ranking you want to improve. I like to work with a list of about 5 of them at any given time. Note where you are ranking for each of them right now and keep a record of it (either in a notebook or in a spreadsheet). If you are already getting traffic chances are pretty good that you are ranking somewhere on the first three pages in one of the big search engines.
Now it's time to build a keyword-rich backlink for each of them. A good place to start is to write an article and submit it to a strong article directory like EzineArticles.com. Make sure you use the keyphrase or keyword you want to rank for as the anchor text for the link in your author resource box.
Submit the article, wait for it to get approved and then come back a few days later and check your results. You should notice a rise in the rankings. If you're not quite where you'd like to be, write and submit another article. You can submit it to a different category in the same article directory, or choose another strong article directory.
Another option would be to write a guest blog post on a related blog. The stronger the blog, the better the backlink will be. Rinse and repeat as needed until you are getting the search engine rankings you want.
If you've created a few strong links and are not moving up as much as you like, chances are that this particular keyword is a harder to rank for and that the competition for that term is fierce. Don't give up on it, but consider modifying the term you want to rank for a bit. I like to keep the same main term, but add a modifier. Let me give you an example:
If you are trying to rank for "widget manufacturing" and can't quite get in the top three spots in Google for that term, go after "blue widget manufacturing" or "best widget manufacturing" for now. Change your title tag on that page to reflect this new term and then start building backlinks with this modified keyphrase. You should rather quickly see some SEO Traffic coming in from that modified term and over time you'll improve your rankings for the main phrase as well.
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